MBA Marketing and the art of brand management

The moment the word brand, branding or brand management is mentioned, there is always an excited response from the audience. This is probably because managing a brand is one of the coolest jobs that are around nowadays. While a career in brand management may look enticing, many people are not really aware of the profile. It is time to look past the enigma of brand management and determine whether it is the right career for you. To understand what is brand management, we need to first understand thoroughly on what is a brand and how an MBA in Marketing will help the brand management professional.

From a layperson’s point of view, a brand is the company’s image or reputation. It is the image with what you would associate the company with. For example, Pepsi would always be a cool drink for the young while the word Cartier would always bring associations of expensive designer jewelry sported by the well heeled. A brand is some value or a mental image that you would associate a company with, like XYZ is a sports goods manufacturer, or ABC is a baby care product manufacturer or that PQR is a specialist in mobile handsets with high sound quality.

A career in brand management is closely related to marketing, in fact, it is a niche division of marketing itself. Marketing is also about creating a positive impact in the minds of the people about the company and its products. It is about positioning the company or its products in such a way that there is an irresistible appeal to it that people want to experience it. As brand management is yet to establish itself as a career all by itself, an MBA in Marketing is the right qualification to pursue.

Jaro Education, an educational institution providing international MBA degrees in collaboration with the internationally acclaimed United Business Institutes of Belgium in Europe, offers International MBA in Marketing in all three available MBA programs; one year MBA course, nine month executive MBA courses and the six month double MBA degrees.

In addition to the regular subjects like international marketing, market research, marketing finance, sales management and promotions, there is also an emphasis on brand management with subjects like strategic management and, product and brand management.

So whether you are an entry level executive or a seasoned marketing professional, Jaro Education has the right options for you.

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985

University distance education – The latest trend in bringing education at your doorsteps

Distance education courses are much in demand these days. Admission for full time or regular courses are decreasing day by day because of many facts like the expensive fees of regular courses, limited number of seats available for pursuing professional courses, and increased competition for full-time MBA seats. Hence, university distance education has become the talk of the town with many such universities coming up in India and abroad. The accreditation of these universities from higher educational bodies gives them an edge over regular ones with other advantages like fewer or no time constraints, no geographical limitations, no compulsion of finishing the lectures on daily basis, etc.

University distance education present all over the world is taking many efforts to deliver education using the latest technology and communication methods on an individual basis. Hence, a scenario where a person sitting in India is learning latest management concepts from a lecturer at a university in Europe has become possible and very common nowadays. 

University distance education aims to target mainly those people who are unable to receive higher education due to unavailability of good educational institute in his/her nearby area. Moreover, the objective of expanding access of the university meets using distance learning techniques as people are now looking for more flexible and convenient options for adding higher qualification in their curriculum vitae. 

Jaro Education, an ISO 9001:2000 certified distance education institute, has affiliation from United Business Institutes (UBI), Belgium. UBI in collaboration with Jaro Education offers high quality management education and focuses on real world examples. This university distance education believes in nurturing its students by making them understand the importance of practical skills with theoretical knowledge in the field of management. 

Other world renowned ISO certified bodies like UKAS – UK, USDLA– US, ASCB – Europe, EAIE – Europe, IADL , JAS-ANZ & BMA have certified Jaro Education to deliver education that meets the standard quality set by these international institutes. The curriculum designed here is a blend of latest trend adopted by this rapidly changing global environment and innovation in technology. 

Hence, with a history of such achievements, students are rushing to get admission in Jaro Education, Mumbai to improve their critical thinking, analytical ability, leadership, communication and decision making skills through a program called International MBA degree. Moreover equipped with the required business acumen and skills by Jaro’s International MBA program, you can also aspire to start your own company.

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985

Modernize the education system with short term online MBA courses

Everything that we do these days is way different from how we used to do them even as near as five years ago. We no longer have to go to shops to pick up groceries or do our routine shopping, we just do them online. We look through luxury brand websites to pick up our clothes. In fact, we even meet up with our friends and families online. In the sweeping change brought about by the advent of the internet, our lives have increasingly become viral.

When the internet with its multiple options and opportunities has made our lives so quick paced and inter connected, why should not this change reflect in our education system also? Why should we still follow the education system of going through full time management courses that require on campus attendance?

An online education is beneficial in many ways. For one thing, it will make it possible for the aspiring students to make even better use of their time by allowing them the time to start pursuing a career even while studying. Another great advantage is that the students can aspire to gain their qualification from any university across the world without having to worry about managing the time and the finance.

The good news is that the renovation of the education system at least for management education has already begun. Jaro Education, an ISO 9001 certified institution, is already offering international MBA degrees to students through the online medium. These degrees are offered in collaboration with the United Business Institutes (UBI) of Belgium. These international MBA courses are offered as one year, nine month and six month courses that are aimed at different groups of people.

While the one year MBA is a rigorous program that is targeted at meeting the needs of any managerial aspirant, the nine month course is more specific and is targeted at middle level and senior level managers. The six month MBA course is targeted at a still niche group of very senior managers and entrepreneurs wishing to gain an understanding of the all round working of the organisation.

The courses are still fine tuned to suit the time and availability of these professionals and allow them the flexibility of scheduling their own study and exam timings.

Jaro Education offers you a unique way to renovate the education system by pursuing higher education through online courses.

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985

Opt for the best business school to get the most out of MBA Studies

A business school is nothing but a university level institution that offers courses in business administration. Every year business schools give thousands of successful leaders and business managers with a positive global impact to the world. During the process of imparting the education, a business school ensures that you get deep knowledge on all the aspects required to be executed at the work place.

There are various kinds of courses that are offered by these schools. Some schools offer only full time regular residential program while some specializes in providing only distance education courses. Dual degree or part time courses are also preferred by some students. Some business schools offer business education to the students, taking only local market scenarios in considerations whereas some business school collaborate with international institute or university to provide management education related to global market. Hence, students must research a lot before selecting a business school.

What to look for while joining a business school?

Various magazines and journals offer ranking to top business schools. So, go through them carefully. The fees of the school matters the most. Hence, choose a course that suits your pocket. Then, see for the curriculum of the course whether it meets your requirements. Then see if the school gives admissions just keep on filling the seats or pay individualized attention to each student. Additionally, check the accreditation or affiliation of the business school from higher bodies to get knowledge about their reputation and placement history too.

Jaro Education is a prestigious institute that strives hard to make its students a world-class expertise in their chosen field. The alumni history of this institute reflects how Jaro has developed effective leaders to drive future strategy and has also built an atmosphere that maintains an unparalleled standard of excellence. The courses at Jaro are tailored according to the business needs under the guidance of industry experts and experienced lecturers from India and United Business Institutes, Belgium.

When a student joins Jaro Education, he not only builds a successful career on proven expertise but also grows as a person with ultimate confidence that has the ability to influence the organization. The business education from Jaro boosts the individual potential so as to increase his marketability in the corporate world.

Jaro Education has opened its arms now and welcomes you to join its institute and make the most out of it!

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985

Seeing the age old question - what is MBA – from a new angle?

Remember the first time you walked into your office. It was your first day at the job and you were full of the dreams and the enthusiasm that landing your first job gives you. Like every one else, you looked at the polished glass cabins that were occupied by the high and the mighty at the organisation and dreamed of becoming one yourself and that too as soon as possible. But it is some years down the line and now you really know that it is not just the hard work that will get you there. When you are already doing your best, what is that one thing that could give you the extra push? An MBA, perhaps. But exactly what is an MBA?

You have heard every one talking about an MBA. You have also seen numerous hoardings, advertisements, pamphlets and inserts calling your attention to an MBA. But there has been no answer to your question of: what is an MBA and how will it help my career?

Simply put, an MBA is Master of Business Administration. It is a post graduate degree that will hone your management skills, help you understand the nuances of efficient management, will help you understand the inner secrets of managing and administrating your business etc. But is that all what is an MBA? While an MBA will definitely consist of these topics, when done from a reputed organisation, an MBA degree packages much more.

An MBA from Jaro Education is more likely to answer your question – what is an MBA? Offered in collaboration with the United Business Institutes of Belgium, Jaro Education’s international MBA is a course that will step up your career like never before. For one thing, this international MBA program is truly international in the sense that it comprises of subjects and topics taught at the top B schools across the world. For another thing, it fosters international managerial skills and leadership skills in its students, making them able to compete on the global level. The most important aspect is that while it imparts international knowledge, it does not require you to travel abroad but brings the degree to your finger tips.

Ultimately, what is an MBA? It is a degree that will help you up your career. Done from the right place, it will give you international knowledge and imbibe global management skills in you.

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985

How an MBA IT will transform your Information Technology career?

A career in InformationTechnology (IT) is one of the coolest careers of today. The youth of today are so taken with the field of information technology, that the subject is offered as a specialisation right from higher secondary school onwards. Not to mention the numerous classes and institutes offering both short term and long term courses in the field.

Opportunities for a great career in IT are open to all students of both information technology and computer sciences. Leading companies in the software development field usually hire fresh graduates directly from the campuses. As the demand for IT solutions is very high, there is also a great value attached to degree holders in this category and subsequently reflects as high salaried jobs even for freshers.

The challenge however, also begins immediately. Though there are many entry level openings, there is always a high competition to go to the next level and even higher competition to reach the levels of a project manager. There is also heavy competition to enter highly reputed companies from people at all levels. The primary reason for this is because of the projects that are being executed by these companies.

Working on high end projects adds great value to a programmers CV in addition to enriching his experience. Working on high end projects or with reputed companies also ensures that the employee receives a high salary and other benefits.

 One qualification that adds definite value to the career of a developer is an MBA IT. Whether a programmer is hoping to rise within the levels of his own organisation or  plans to move from one company to another, an MBA IT is a sure fire qualification to ensure success.

Of the many educational institutions offering an MBA IT, Jaro Education is among the foremost. Structured to meet the needs of the IT professional who may travel to any place in the world, the MBA IT program encompasses the syllabus taught at leading B schools across the world, thus making it an internationally compatible course. Keeping the time constraints of the software professionals in mind, Jaro Education also offers lectures through the internet medium, thus, making it possible for the students to attend the lectures at their time of choice.

The MBA IT program from Jaro Education packages an internationally valid course that is high on knowledge and experience and hence is great return for money

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985

What is different about education in the new age?

Every thing is different in this new age. All the older concepts have been turned around by the generation next in their quest for a better life and a better future. Gone is the culture of finding a government job, sticking to it and relaxing for the rest of your life. The gen next is quickly redefining career growth as climbing the career ladder through not just rigorous work, but through well timed jumps to different positions in various companies across the industry.

Gone is the culture of taking up part time jobs just to earn a little more pocket money. In this new age, it is with the intention of starting on the career path earlier than your peers. There is no doubt that in 2011 MBA is the best way to enhance your qualifications.

In fact, in 2011 MBA is so important that everyone wants to add it to their qualifications. But the importance issue is that, you should know when and where to do it from. You may be a student who has just finished college and has started working, or you may be pursuing a higher diploma that will add essential skills to your job profile and know that you will have to start working directly after completion of this diploma and will not have time for an MBA. In either case, you know that the option of doing an MBA still exists, but through part time courses or through distance education. But you have also heard that in 2011 MBA done through these means is not very valuable. It is time you were aware of options that will let you gain valuable 2011 MBA degrees without compromising on your career or higher education.

There is a reliable institution that helps you achieve these internationally recognized 2011 MBA degrees while still working or studying. Where other institutions just share the study material and let you study on your own, Jaro Education conducts regular online lectures, thus making it possible for you to understand the core concepts while not having to travel long distances. Also these international 2011 MBA courses are taught by highly qualified faculty who have a rich experience in their respective fields and hence are subject matter experts and will give you unquestionable knowledge and experience.

All in all, the 2011 MBA degrees offered by Jaro Education are great opportunities to make best use of your time and resources.

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985