MBA Marketing and the art of brand management

The moment the word brand, branding or brand management is mentioned, there is always an excited response from the audience. This is probably because managing a brand is one of the coolest jobs that are around nowadays. While a career in brand management may look enticing, many people are not really aware of the profile. It is time to look past the enigma of brand management and determine whether it is the right career for you. To understand what is brand management, we need to first understand thoroughly on what is a brand and how an MBA in Marketing will help the brand management professional.

From a layperson’s point of view, a brand is the company’s image or reputation. It is the image with what you would associate the company with. For example, Pepsi would always be a cool drink for the young while the word Cartier would always bring associations of expensive designer jewelry sported by the well heeled. A brand is some value or a mental image that you would associate a company with, like XYZ is a sports goods manufacturer, or ABC is a baby care product manufacturer or that PQR is a specialist in mobile handsets with high sound quality.

A career in brand management is closely related to marketing, in fact, it is a niche division of marketing itself. Marketing is also about creating a positive impact in the minds of the people about the company and its products. It is about positioning the company or its products in such a way that there is an irresistible appeal to it that people want to experience it. As brand management is yet to establish itself as a career all by itself, an MBA in Marketing is the right qualification to pursue.

Jaro Education, an educational institution providing international MBA degrees in collaboration with the internationally acclaimed United Business Institutes of Belgium in Europe, offers International MBA in Marketing in all three available MBA programs; one year MBA course, nine month executive MBA courses and the six month double MBA degrees.

In addition to the regular subjects like international marketing, market research, marketing finance, sales management and promotions, there is also an emphasis on brand management with subjects like strategic management and, product and brand management.

So whether you are an entry level executive or a seasoned marketing professional, Jaro Education has the right options for you.

For more information visit: www.jaro.in or call Ranjita Raman: +91 9930363985